{"id":8013,"date":"2021-01-06T10:07:59","date_gmt":"2021-01-06T10:07:59","guid":{"rendered":"https:\/\/www.shake.srl\/showreel\/abbs-red-thread\/"},"modified":"2024-02-26T09:14:56","modified_gmt":"2024-02-26T09:14:56","slug":"abbs-red-thread","status":"publish","type":"avada_portfolio","link":"https:\/\/www.shake.srl\/en\/showreel\/abbs-red-thread\/","title":{"rendered":"ABB&#8217;s red thread"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:6px;--awb-margin-bottom:30px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:1200px;--awb-max-height:675px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/a51bEAZqqjU?wmode=transparent&autoplay=0\" width=\"1200\" height=\"675\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-background-color:#97183a;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-first fusion-no-small-visibility\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-three-fifth\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% + 4% ) * 0.6 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20PX;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:#ffffff;--awb-text-font-family:&quot;Barlow&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p style=\"text-align: left;\">We recounted the evolution of the home electrical system over a century of history and the pioneering role played by <strong>ABB<\/strong>. We told about it in <strong>road-show<\/strong> developed throughout the country and divided into 20 stops where ABB met with selected installers.<\/p>\n<p style=\"text-align: left;\">ABB&#8217;s red thread runs through the graphic wall (a self-supporting and modular wall therefore easy to adapt to any situation) encountering important dates and milestones in the development and progress of the home electrical system. The informational purpose was already achieved by the designed <strong>storytelling<\/strong>, but to give it a memorable feel and thematic insights was provided by the interactivity.<\/p>\n<p style=\"text-align: left;\">Touching the drawings in fact activated video content and <strong>motion-graphic<\/strong> animations near or above the drawing itself. As we get closer to the present day, the animations are more complex until they depict a cross-section of a completely green-energy operated home.<\/p>\n<p style=\"text-align: left;\">The last part of the route is a video intercom, designed but working, from which it is possible to take a selfie, send it in, and enter a contest with draws provided at each stage.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20PX;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-last fusion-no-small-visibility\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-background-color:#97183a;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-first fusion-no-small-visibility\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_3_5 3_5 fusion-three-fifth\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% + 4% ) * 0.6 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\"><div style=\"margin:-12px;--awb-bordersize:0px;--awb-bordercolor:#f42727;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-6 fusion-gallery-layout-masonry fusion-gallery-1\"><div class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-grid-sizer\"><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-001.jpg\" data-title=\"ABB-Shake-001\" title=\"ABB-Shake-001\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-001.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-001.jpg\" width=\"1024\" height=\"768\" alt=\"\" title=\"ABB-Shake-001\" aria-label=\"ABB-Shake-001\" class=\"img-responsive wp-image-3700\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-001-200x150.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-001-400x300.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-001-600x450.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-001-800x600.jpg 800w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-001.jpg 1024w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-002.jpg\" data-title=\"ABB-Shake-002\" title=\"ABB-Shake-002\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-002.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-002.jpg\" width=\"1024\" height=\"762\" alt=\"\" title=\"ABB-Shake-002\" aria-label=\"ABB-Shake-002\" class=\"img-responsive wp-image-3701\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-002-200x149.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-002-400x298.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-002-600x446.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-002-800x595.jpg 800w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-002.jpg 1024w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-003.jpg\" data-title=\"ABB-Shake-003\" title=\"ABB-Shake-003\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-003.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-003.jpg\" width=\"1024\" height=\"581\" alt=\"\" title=\"ABB-Shake-003\" aria-label=\"ABB-Shake-003\" class=\"img-responsive wp-image-3702\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-003-200x113.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-003-400x227.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-003-600x340.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-003-800x454.jpg 800w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/ABB-Shake-003.jpg 1024w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/Senza-titolo-4-1.jpg\" data-title=\"Senza titolo-4\" title=\"Senza titolo-4\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/Senza-titolo-4-1.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/Senza-titolo-4-1.jpg\" width=\"819\" height=\"438\" alt=\"\" title=\"Senza titolo-4\" aria-label=\"Senza titolo-4\" class=\"img-responsive wp-image-\"  \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/Senza-titolo-5-1.jpg\" data-title=\"Senza titolo-5\" title=\"Senza titolo-5\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/Senza-titolo-5-1.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" 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