{"id":8034,"date":"2021-01-03T10:22:39","date_gmt":"2021-01-03T10:22:39","guid":{"rendered":"https:\/\/www.shake.srl\/showreel\/ar-catalog\/"},"modified":"2024-02-26T09:14:58","modified_gmt":"2024-02-26T09:14:58","slug":"ar-catalog","status":"publish","type":"avada_portfolio","link":"https:\/\/www.shake.srl\/en\/showreel\/ar-catalog\/","title":{"rendered":"AR Catalog"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:6px;--awb-margin-bottom:30px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:1200px;--awb-max-height:675px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/1CoaCv5sAzI?wmode=transparent&autoplay=0\" width=\"1200\" height=\"675\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-background-color:#97183a;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-first fusion-no-small-visibility\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-three-fifth\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% + 4% ) * 0.6 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20PX;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:#ffffff;--awb-text-font-family:&quot;Barlow&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p style=\"text-align: left;\">We would like to give greater appeal to our presentations and our <strong>Temporary Show-Room<\/strong>, the idea being to integrate real and virtual. We responded to this need with augmented reality, which we brought to the scene, we put between the physical products in the showroom and within the traditional catalog.<\/p>\n<p style=\"text-align: left;\">We started with <strong>3D modeling<\/strong> of individual items (in some cases including rigging and animation) and then moved on to programming that enables:<\/p>\n<ul>\n<li>Have the products interact with the speaker or performer during the presentation<\/li>\n<li>visit the showroom equipped with an iPad in which is installed a proprietary app that allows, by framing a QR code placed among the products, to see more of them through the screen.<\/li>\n<li>view via their smartphone the product in augmented reality by simply framing a code. Once the product is viewed, it will be possible to access the detail sheet and share it online.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20PX;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-last fusion-no-small-visibility\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-background-color:#97183a;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-first fusion-no-small-visibility\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_3_5 3_5 fusion-three-fifth\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% + 4% ) * 0.6 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\"><div style=\"margin:-12px;--awb-bordersize:0px;--awb-bordercolor:#f42727;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-6 fusion-gallery-layout-masonry fusion-gallery-1\"><div class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-grid-sizer\"><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-001.jpg\" data-title=\"MATTEL TOYS-Shake-001\" title=\"MATTEL TOYS-Shake-001\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-001.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-001.jpg\" width=\"683\" height=\"1024\" alt=\"\" title=\"MATTEL TOYS-Shake-001\" aria-label=\"MATTEL TOYS-Shake-001\" class=\"img-responsive wp-image-3728\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-001-200x300.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-001-400x600.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-001-600x900.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-001.jpg 683w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-002.jpg\" data-title=\"MATTEL TOYS-Shake-002\" title=\"MATTEL TOYS-Shake-002\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-002.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-002.jpg\" width=\"683\" height=\"1024\" alt=\"\" title=\"MATTEL TOYS-Shake-002\" aria-label=\"MATTEL TOYS-Shake-002\" class=\"img-responsive wp-image-3729\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-002-200x300.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-002-400x600.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-002-600x900.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-002.jpg 683w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-003.jpg\" data-title=\"MATTEL TOYS-Shake-003\" title=\"MATTEL TOYS-Shake-003\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-003.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-003.jpg\" width=\"683\" height=\"1024\" alt=\"\" title=\"MATTEL TOYS-Shake-003\" aria-label=\"MATTEL TOYS-Shake-003\" class=\"img-responsive wp-image-3730\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-003-200x300.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-003-400x600.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-003-600x900.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-003.jpg 683w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-004.jpg\" data-title=\"MATTEL TOYS-Shake-004\" title=\"MATTEL TOYS-Shake-004\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-004.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-004.jpg\" width=\"1024\" height=\"683\" alt=\"\" title=\"MATTEL TOYS-Shake-004\" aria-label=\"MATTEL TOYS-Shake-004\" class=\"img-responsive wp-image-3731\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-004-200x133.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-004-400x267.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-004-600x400.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-004-800x534.jpg 800w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-004.jpg 1024w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-005.jpg\" data-title=\"MATTEL TOYS-Shake-005\" title=\"MATTEL TOYS-Shake-005\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-005.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-005.jpg\" width=\"1024\" height=\"683\" alt=\"\" title=\"MATTEL TOYS-Shake-005\" aria-label=\"MATTEL TOYS-Shake-005\" class=\"img-responsive wp-image-3732\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-005-200x133.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-005-400x267.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-005-600x400.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-005-800x534.jpg 800w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-005.jpg 1024w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><div style=\"padding:12.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-zoomin fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-006.jpg\" data-title=\"MATTEL TOYS-Shake-006\" title=\"MATTEL TOYS-Shake-006\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><div style=\"background-image:url(https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-006.jpg);padding-top:calc((100% + 24px) * 0.8);background-position:;\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-006.jpg\" width=\"683\" height=\"1024\" alt=\"\" title=\"MATTEL TOYS-Shake-006\" aria-label=\"MATTEL TOYS-Shake-006\" class=\"img-responsive wp-image-3733\" srcset=\"https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-006-200x300.jpg 200w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-006-400x600.jpg 400w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-006-600x900.jpg 600w, https:\/\/www.shake.srl\/wp-content\/uploads\/2020\/10\/MATTEL-TOYS-Shake-006.jpg 683w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1920px, \" \/><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-last fusion-no-small-visibility\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#97183a;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-color:#97183a;--awb-bg-color-hover:#97183a;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-aligncenter\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#621a43;--button_border_hover_color:#621a43;--button_gradient_top_color:#97183a;--button_gradient_bottom_color:#97183a;--button_gradient_top_color_hover:#97183a;--button_gradient_bottom_color_hover:#97183a;--button_text_transform:uppercase;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.shake.srl\/en\/contact\/\" id=\"bottone01\"><span class=\"fusion-button-text\">CONTACTS AND SITE REFERENCES<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7382,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[123],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8034","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-interactivity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AR Catalog% - Shake srl - Presentations with appeal<\/title>\n<meta name=\"description\" content=\"Presentations with appeal due to the new way of integrating real and virtual. 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