U-Power, a leading brand of workwear and safety footwear is participating in the A+A industry trade fair event in Düsseldorf.

In the 400sqm booth 5 big screens including 4 curved and one vertical screen for front projection. The schedule included videos regarding Italian style, images of the key garments in the collection with the main features highlighted, and at show-live (runway) moments, details of the garments on stage.

On the workstations of vertical monitors. Those to the outdoor areas broadcast the same program schedule that was projected inside while the indoor, interactive monitors allowed users to browse the catalog and access pages with product features by scanning the barcode.