We would like to give greater appeal to our presentations and our Temporary Show-Room, the idea being to integrate real and virtual. We responded to this need with augmented reality, which we brought to the scene, we put between the physical products in the showroom and within the traditional catalog.
We started with 3D modeling of individual items (in some cases including rigging and animation) and then moved on to programming that enables:
- Have the products interact with the speaker or performer during the presentation
- visit the showroom equipped with an iPad in which is installed a proprietary app that allows, by framing a QR code placed among the products, to see more of them through the screen.
- view via their smartphone the product in augmented reality by simply framing a code. Once the product is viewed, it will be possible to access the detail sheet and share it online.
