The Arezzo Tourist Reception Center was the first in Italy to promote its area through immersive projection.

A 12-meter-diameter ROOM180° has been installed in the deconsecrated Church of St. Sebastian, the tourist’s first port of call.

Thus, tourism promotion goes through a first taste of the artistic, cultural and scenic offerings filmed and projected with ROOM360° technology.

The project, promoted and financed by the Arezzo Department of Culture and Tourism, enabled the creation of a 15-minute film for the production of which a film crew was involved for 3 weeks.