The meeting between fashion designer Alberta Ferretti and the very young Giorgia is part of the Italian campaign #MoreRoleModels Barbie’s. Giorgia, an aspiring fashion designer, asks Alberta Ferretti what are the characteristics of becoming an established fashion designer, and Alberta explains that curiosity to her. determination and energy are the basis of whatever road you take and whatever you want to achieve in life.

The production took place at Palazzo Donizzetti, a historic building in the center of Milan, the Milan headquarters of several Aeffe Group brands.