A timeless icon to be celebrated in style by enhancing its inspirational role with an event with emotional overtones and suggestions to share. This is the premise that guided the conception, planning and conduct of the event
Barbie 60th Anniversary

106 guests, mostly journalists and influencers, were hosted at the Arco della Pace Duties, a location “colored” pink for the occasion.

Inside is a historical and emotional journey dedicated to Barbie’s evolution over the years, enhanced by:

  • Floral scenery.
  • Exhibition of the most iconic and revolutionary historical Barbies.
  • Aperitif with cocktails and finger food customized on the brand.
  • Photo booth in Barbie’s human-sized box.
  • Starry mena signed by Rosanna Marziale and inspired by Barbie.
  • Awards and Celebrations.