BEKO chooses to meet its sales accounts in the immersive room of the
Hotel Enterprise
in Milan, Italy. This officially opens the week of Salone del Mobile and EuroCucina.

In addition to increasingly innovative and high-performance products, strategies and future partnerships were also explained.

The seats, arranged in a semicircle, allowed a total view of the room. On the side and front walls were projections while the back wall provided a background for a product display.

The graphic content and videos have been specially produced to best suit the ultrawide format . Sometimes it was necessary to post-produce existing content.

The continuous projection on the walls generated visual stimuli from multiple points. Definitely a convention that chose unconventional communication.