International Rilastil Meeting in Milan: an iconic event between business, Italianity and high beauty
In the heart of Milan, Rilastil — Istituto Ganassini’s flagship dermocosmetic brand — held an exclusive three-day International Meeting, welcoming 100 international buyers from around the world.
A strategic event that was able to interweave commercial vision, experiential marketing and storytelling, enhancing the icons of Italian-ness and Milan-ness through symbolic locations, cultural content and high-impact emotional moments.
The Gala Dinner at the Royal Palace: a sensory experience signed Rilastil
A highlight of the meeting was the gala dinner in the Sala delle Otto Colonne of the Royal Palace. Upon arrival, guests were greeted by a personalized immersive journey built on the colors and atmospheres of the Rilastil brand. On the majestic grand staircase, the notes of a live violin accompanied the entrance, while an exquisite floral arrangement embellished every room. Flowers also became an exclusive gift for guests, with floral buttons and bracelets designed as a memento of the experience.
The evening was punctuated by musical interludes of violin and harp, alternating with institutional moments, including awards for the best strategies by geographic area, reinforcing the dialogue between emotion and corporate vision.
Art, dance and beauty: the performance “The other Casanova”
A highlight of the event was the performance of “The Other Casanova,” performed by Teatro alla Scala dancers Marta Geranoi and Eugenio, choreographed by Gianluca Schiavone.
A powerful and refined artistic gift, capable of combining cultural excellence, elegance and Italian identity, perfectly in line with the brand’s values.
To close the evening, the celebratory institutional cake, inspired by Rilastil products, sealed the final moment with a strong visual reminder of the brand’s world.
Milan Experience: culture, lifestyle and authenticity
The next day was devoted to discovering the city through iconic experiences:
- Guided tour of the Castello Sforzesco
- Exclusive tour on Milan’s historic streetcar
- Fashionable and contemporary dining at Moebius, a symbol of Milan’s new food scene
An itinerary designed to tell the story of Milan as a capital of history, design, fashion and innovation.
Direction, conception and coordination
We handled the complete coordination of the three-day meeting, taking care of:
- creative conception of the event
- planning and staging of initiatives
- Directing institutional experiences and moments
A custom-built project capable of transforming an international meeting into a memorable event, consistent with Rilastil’s premium positioning and the value of Italian excellence.
