The interactive factory store of Lindt in Induno Olona features an interactive graphic wall at the entrance that illustrates the process of creating Lindt’s finest chocolate and especially Lindor. On the wall is a storytelling with the main steps of the processing:

  • The Cocoa
  • The Toasting
  • The Grinding
  • The Recipe
  • Refining
  • The Tannage
  • The Tempering
  • The Other Ingredients
  • The Modeling
  • The Lindor Stuffing
  • The Packaging

By touching the icons, the illustrations come alive and the machinery begins to produce “the chocolate.” Each interaction activates a video descriptive of the process at hand.