We digitized the Show-Room at the South African headquarters of Mattel in Johannesburg, making it more scenic, more versatile, customizable and easily upgradable.

In the first room, which has an introductory and educational purpose, we installed a projection and directing system that allows complete videomapping of 3 walls plus the floor. This allows visitors to fully immerse themselves in the world and settings of the various brands. Changing scenarios from one brand to another or going from an institutional presentation to an immersive video is easy because the direction is handled by an iPad and a content management application on the speaker’s podium.

Within the product display, we installed and programmed totems that provide access to thematic content and videos related to the brand or a specific product. The advantage is that content updating can also be done remotely.