“Matter in Motion” this is Grand Seiko’s concept for #fuorisalone2024.

The exhibition space located in Brera Design District offers visitors an immersive and experiential journey.

Nature takes center stage in the first area, with lush, living plants recreating a forest where a number of watch models find their place. In the background is a 6-meter-long projection broadcasting videos of windblown branches and leaves.

In the second area, 8 video columns convey the concepts of modernity, dynamism, and transformation: from everyday activities to living, populated metropolises on which time flows quickly.

Here we also find a description of the precision and meticulousness put into the creation and setting up of a Grand Seiko Kodo Constant-Force Tourbillon watch. Specimen that will be seen on display in the next and final room.