Woo effect to accompany the launch of Woolite Pro-Care, a new formula, unique on the market, with keratin. We designed and produced five video pills. The goal of the launch was to position the product as if it were a beauty product: Taking care of your garments is equivalent to taking care of yourself.

The 5 15-second pills for YouTube Ads were focused on the “emotional” benefit of the product, beneficio creatively summarized in the claim WOO EFFECT.

Gloria (Hair Stylist), Fanny (Student), Manuela (Wedding Planner), Ester (Interior Designer) and Paola (Mom) talked about their experience and the emotions, memories and suggestions generated by using the product.