Bit Award for Innova Museums
Innova Musei awarded at Bit for Lake Como Museum project – An important recognition for cultural innovation comes from BIT – International Tourism Exchange, where Lecco-based startup Innova Musei was awarded for its project dedicated to the Lake Como Museum.
A significant milestone for the area – During the Milan event, the entity founded by Alessandro Mazza e Pierluigi Mariano obtained recognition as a testimonial of the “Lake Como” brand, confirming the value of a project capable of telling the story of the territory in a contemporary key.
Innovation and culture at the heart of the project – The Lake Como Museum, located in Lecco, offers an immersive experience that combines technology, tourism and culture, enhancing the lake as a living system made up of history, landscape and innovation. The initiative is a true showcase for the skills developed by Innova Musei, ranging from cultural planning and digitization to communication and tourism enhancement.
Growth and Future Goals – The startup, which was founded in 2025, is now looking at ambitious growth, with a goal of reaching 1.3 million euros in sales by 2026 and a capital increase under development. Already active abroad, the company aims to consolidate its role in the cultural innovation sector by taking the model developed in Lake Como to other contexts as well.
A model that unites skills and territory-The project stands out for its ability to network diverse professionalism, offering an integrated approach to cultural enhancement. The recognition obtained at Bit thus represents not only an award, but also a confirmation of the direction taken: making culture an engine of development for the territory. An achievement that reinforces Innova Musei’s positioning as one of the most interesting realities in the landscape of innovative cultural enterprises.
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